URL Structure and SEO for your learning enjoyment. In 1998, Larry Page and Sergey Brin – do those names ring a bell? – invented Google, one of the world’s first search engines. Back in these days, individuals and businesses could gain results on the front page of Google, Yahoo, AskJeeves, and other search engines by using long-outdated black hat search engine optimization strategies, those that attempted to gain high results without their websites’ content actually appealing to Internet users. A few of the first uses of black hat SEO include keyword spamming, using hidden text to boost results without deterring readers, and link swapping. With more than 6.5 billion online searches around the world each and every day, more than 200 legitimate variables and ranking factors weighed by Google’s search algorithm, and 33% of Internet searches resulting in browsers clicking on the number-one result, how to structure URLs. Fortunately for you, whether you’re a search engine guru or gree...